Month: February 2018

By Lillian Mondaro

Not limited to a logo or a slogan, everything companies distribute to advertise to or inform their consumers has a one-of-a-kind aesthetic known as branding. Branding is what identifies them to their respective target audience, while separating them from competitors. Companies utilize production teams to help maintain that specific brand. When these production teams work on branding projects, they rely on a key document that instructs them on how to proceed. This is called the style guide. Continue reading “The Style Guide:
A Production Team’s Greatest Tool”

By Gary D’Atrio

When designing for print, it is nearly impossible to print an image right up to the edge of the paper. Even the best printing presses have some movement of the paper from sheet to sheet which can cause white strips at the edge of some pages. Continue reading “What is a Bleed and
Why is it Important for Printing?”

By Joe Tallman

In 2010, I left Newark Trade Digital Graphics to pursue a career change. Now, 7 years later, I have returned. After my second day back, a close friend asked me, “Does it feel like you went back home?” I replied, “I have not thought about that, but it seems ok.” On my third day back, a longtime co-worker at lunch said to me, “This must seem very strange,” and I replied, “No, actually it seems ok.”

Continue reading “You CAN Go Home Again”