Month: April 2018

By Patty Jurado

Paper engineering deals with the marriage of physical and life sciences in conjunction with mathematics as applied to the converting of raw materials into useful paper.

Converting a flat sheet of paper into a useful paper product or package is a challenge that I relish. From comps, point-of-purchase displays, direct mail, trade show items and promotional materials, it offers the opportunity to become an inventor. Rough working prototypes are created with each new construction going through many stages of refinement to improve the range of motion, smoothness and reliability.

I welcome the challenge of engineering something unique out of paper for our clients. Continue reading “Paper Engineering: Bringing Dimension and Movement to Paper”

Reposted by Gary D’Atrio

I found this article to be the answer to the statement that print media is dead. The article covers many reasons why print is still vibrant, including tactile and digital interaction. It mentions QR Codes but there is also Clickable Paper and Augmented Reality, which can bring a page to life.

Check out this link: http://ow.ly/AaZL30jx6ma

By Bob Wislocky

Typography has always been one of my greatest passions. The use and display of countless type styles and their impact on every creative undertaking is fascinating. With that in mind, I would like to share the journey of how it all began and how it has led us to where we are today.

Typography is the art of creatively assembling type to make it aesthetically pleasing, proofreading to attain zero errors, critiquing and refining the type layout to ensure the reader will be pleased with the visual presentation and readability.

Continue reading “Seeking Excellence in Typography (Part 1)”